Back in February, we were asked to look at creating an identity for Ireland’s best music venue (building previously know as the O2) which would be sponsored by Three. Our brief was firstly to come up with a name for the Venue, one that would capture the simplicity and clarity of Three with a premium venue offering an unparalleled live music experience. Having discounted many of the funny options currently circulating on twitter (T(h)ree House etc) in favour of something that would last rather than a short-term gag, we settled on 3Arena.

Our next challenge was to create a logo that connected the Three brand to the venue itself. Our solution for the 3Arena was a combination of two powerful elements: the existing, iconic Three brand symbol and three coloured blocks inspired by the modular pattern that is scattered throughout the venue’s architecture. This provided us with the basis, not just for the logo itself but for everything from ticket design to the bars and the furniture inside.

Now that it’s launched, it’s great to see our name in lights -well sort of.