The brief was simple: help Three welcome 1.5 million O2 customers onto their network in style.

This event was massive, so we came up with a massive idea to go with it, literally. To welcome the new customers, we’d show that the Three welcoming committee had got a little bit carried away, and built some giant party supplies, such as a party popper and balloons.

This was a huge deal, so it had to be huge across the board. We created outdoor specials, a multi format 00H campaign, a large press campaign that included full newspaper dominations  – and we even took over a whole ad break on the radio.

This also took a massive amount of work, so we’d like to give a colossal thank you to everyone involved. This includes world-class photographer, Jean Yves; world class Scotsman Dean Jones from Reelgood; our hilarious VO Risteárd Cooper; and Jeff Martin at Big Picture Media. Not to mention the team at Three and all the Boys and Girls involved from Bloomfield Avenue, of course. 

We even managed to go get through the whole campaign without playing Cool and the Gang once.