Energia – Agents in the Field

Last year we launched Energia’s new ‘Clever’ platform by showing some very sophisticated guinea pig scientists running research on humans, proving time and time again that the clever humans choose Energia. This year, these guinea pigs go even further in their quest to understand human cleverness, by planting undercover special agents in their homes! Posing as pets, GP Special Agents Deirdre and Martin observe the unsuspecting humans as they make clever decisions around energy use, reporting back to HQ from their secret lair in the hutch. Agents in the Field will run across TV, radio and OOH.