Cardiovascular disease is Ireland’s number one killer, taking the lives of 1 in 3 people. This shocking fact is why we’re helping to raise €250k for the Irish Heart Foundation, with the “Show Some Heart” campaign. It calls for the entire country to physically show their support by wearing a temporary tattoo to make a permanent change.

To kick things off, we launched this 60” film piece. It features real people who have been affected by heart disease or stroke. It captures their determination to stand up to the disease, as they invite the whole nation to rise to the challenge.

The spot was directed by P.O.B of Motherland, with music by Gareth Averill and the awesome tattoo designed by Annie Atkins. The rest of the campaign features temporary radio ads, a gorgeous print campaign shot by Elliot Wilcox with support from RTE 2FM.

Get your tattoo now from Insomnia and Daybreak stores nationwide and #ShowSomeHeart for the Irish Heart Foundation.