For the last few years, we too have been bombarded with ads telling us how Ireland produces the finest food. Whether it’s smug bearded blokes bellowing for Bord Bia, or Lidl’s counterpart providing his ode to the land, we had our fill.

So when McDonnells asked us to advertise Ireland’s favourite Curry Sauce, we sought a little revenge. Fine produce it may be, but its all a bit bland without some Curry sauce to spice things up.