Our new campaign for Three is the biggest we have ever produced for the brand, involving a new brand purpose, a brand identity refresh including a new brand colour, a new endline, and the not inconsiderable feat of new consumer, brand tactical and business campaigns all at the same time. Phew!
To say that we are excited would be an understatement. We’re tickled pink.
The new campaign demonstrates how people make the network count, how they transform bits and bytes of data into something that really matters. Each execution focuses on an amount of data, showing how people use it to make a difference to their lives.
The film campaign was shot by New Zealand Director Mark Albiston from Sweetshop.